Mission & Impact

Built to close
a deadly gap.

HER is a technology response to one of the most preventable crises in American healthcare — the disproportionate death and injury of Black mothers during and after delivery.

3×
Higher maternal mortality rate for Black women vs. white women
CDC, 2023
80%
Of maternal deaths are preventable, according to federal research
CDC Maternal Mortality Review
48h
Critical postpartum window when most complications emerge
ACOG / NIBIB Research
$0
Cost to access Golden 48™, HER Guard™, and HER Voice™ — always free
HER Platform Policy
The Problem

The data is clear.
The gap is unacceptable.

Black women in America are dying from pregnancy and postpartum complications at rates that have no equivalent in any other comparable nation — and the causes are well-documented. HER addresses the barriers technology can realistically reach.

Communication Barriers
Many mothers leave the hospital without understanding warning signs, escalation pathways, or how to communicate concerns to a care team they may not fully trust.
HER Voice™ addresses this directly
Inadequate Postpartum Support
The standard 6-week postpartum visit leaves a critical gap. Most complications occur in the first 48 hours — before most mothers see any provider again.
Golden 48™ addresses this directly
Caregiver Disengagement
Partners and family members are often unprepared to recognize warning signs or know when and how to escalate, missing critical intervention windows.
HER Partner™ + HER Circle™ address this
Fragmented Health Information
Discharge papers, lab results, and medications are scattered across systems — often lost or inaccessible when a mother needs them most.
HER Scan™ + HER Guard™ address this
Our Approach

Support, not substitution.
Awareness, not diagnosis.

PILLAR 01
Structured Postpartum Monitoring
Golden 48™ provides time-based check-in prompts, awareness education, and escalation guidance during the most critical window — filling the gap that standard care leaves open.
PILLAR 02
Caregiver Activation
HER Partner™ and HER Circle™ turn passive bystanders into informed, activated supporters — giving caregivers the education and tools to meaningfully help.
PILLAR 03
Self-Advocacy Infrastructure
HER Voice™ equips mothers to communicate clearly, document concerns, and advocate for themselves in healthcare settings where they are historically dismissed.
PILLAR 04
Community Health Worker Integration
HER's CHW Portal allows community health workers to enroll, monitor, and support their clients through the platform — extending the reach of trusted community-based advocates.
PILLAR 05
Mental Wellness Support
HER Calm™ provides evidence-informed breathing, grounding, and meditation tools built for the postpartum experience — including caregiver resilience support.
PILLAR 06
Privacy-First Architecture
Minimal data collection. User-controlled sharing. No community forums. No third-party data sales. Built from day one around trust and safety.
Research Pilot

Building the evidence
that drives policy change.

HER is designed from the ground up to generate the kind of real-world evidence that informs federal funding, clinical guidelines, and health equity policy. Our research pilot will answer a question that matters.

Primary Research Question
"Does structured postpartum digital support — through Golden 48™ check-ins and HER Guard™ wellness tracking — improve wellness awareness and escalation behavior in Black women and women of color during the 48-hour postpartum period?"
Pilot Structure

Designed for SBIR eligibility.

The HER Research Pilot follows the structure required for NIH SBIR Phase I consideration — observational, IRB-reviewed, and powered by opt-in anonymous participant data from real postpartum mothers.

Target enrollment: 200 postpartum mothers
Population focus: Black women and women of color
Primary outcome: Escalation behavior and awareness scores
Data: Anonymous, opt-in, user-controlled
IRB status: Pending review
Pilot Readiness Checklist
✓
Platform MVP Built
Full app with Golden 48™, HER Guard™, HER Voice™, CHW Portal, and research consent flow deployed.
✓
Research Consent Architecture
Opt-in consent flow with IRB-ready language built into the app. Anonymous data only.
✓
CHW Enrollment Portal
Community health workers can enroll and track clients, extending reach into underserved communities.
◎
Founding Clinical Advisor
Maternal NP / PhD Midwifery candidate identified. Formal engagement in progress.
◎
University Research Partner
Outreach underway to University of Maryland and Howard University maternal health researchers.
○
IRB Review Submission
Pending clinical advisor and university partner engagement.
○
NSF SBIR Phase I Application
Target submission: September 2026 cycle.
Grant Alignment

Positioned at the center of
federal funding priorities.

HER's mission, population focus, technology approach, and research design directly align with active federal funding programs from NIH, NSF, and HRSA.

Tier 1 — Primary Target
NIH SBIR — NHLBI / NIBIB Maternal Health Track
National Institutes of Health
Up to $1.83M (Phase I + II)
NHLBI explicitly lists "technologies addressing maternal health complications" and "AI/ML for maternal outcomes" as high-priority SBIR areas. HER's Golden 48™ and research pilot are a direct alignment.
⟳ Building toward eligibility
Tier 1 — Primary Target
NSF SBIR — Digital Health Topic
National Science Foundation
Up to $275K (Phase I)
NSF SBIR's Digital Health topic funds early-stage innovation in technologies that improve physical or mental wellbeing. HER's postpartum support platform and AI framework qualify.
⟳ Building toward eligibility
Tier 1 — Primary Target
NIMH SBIR — Digital Mental Health
National Institute of Mental Health
Up to $2.1M
NIMH issued a NOSI specifically for mHealth platforms for mental health — explicitly encouraging diversity. HER Calm™ and postpartum depression content are a direct fit.
⟳ Building toward eligibility
Tier 2 — Near-Term
HRSA Healthy Start Program
Health Resources & Services Administration
$1M–$2M per year
HRSA Healthy Start funds community organizations in high-infant-mortality areas. A HER nonprofit arm (HER Health Equity Foundation) would qualify to apply and deploy the platform.
✓ Near-term eligible (nonprofit arm)
Tier 2 — Near-Term
Robert Wood Johnson Foundation
RWJF — Health Equity Program
$25K–$500K+
RWJF is the most accessible large health equity funder in the country. HER's focus on Black maternal mortality and structural determinants of health is a mission-level alignment.
✓ Eligible to apply now
Tier 2 — Near-Term
Cartier Women's Initiative
Cartier / International
Up to $100K
Open to women-run businesses with social impact. Requires a woman founder or co-founder. Consider intentional team composition to maximize eligibility.
⟳ Team composition required
Community Infrastructure

Extending reach through
trusted messengers.

Community Health Workers are among the most effective — and most underfunded — assets in maternal health. HER's CHW Portal gives them a platform to enroll, monitor, and support their clients at scale.

Join as a CHW
📋
Client Caseload Management
Enroll clients, track their Golden 48™ status, and manage your full caseload from a single dashboard.
🔬
Research Enrollment Support
Facilitate opt-in research consent for clients contributing to the HER Postpartum Wellness Research Pilot.
📚
CHW Education Modules
Clinician-reviewed training materials for introducing HER, obtaining consent, and recognizing high-risk warning signs.
🤝
HRSA Workforce Alignment
HER's CHW infrastructure directly aligns with HRSA's maternal health workforce development priorities — strengthening grant eligibility.

Partner with HER.

We're seeking clinical advisors, university research partners, community health organizations, and funders who share our mission. Let's close this gap together.

Get Started Partner With Us